Your Brand, Built on Knowledge and Expertise.

At 40 Sports and Entertainment Group (40SEG), we specialize in empowering athletes to take control of their future through strategic Name, Image, and Likeness (NIL) opportunities and comprehensive legal and business strategies. Our mission is to guide athletes and their families in navigating the complexities of NIL rights, brand development, contract negotiation, and business formation, ensuring their success both on and off the field. We provide personalized support, from LLC and EIN setup to intellectual property registration and branding strategies, all tailored to maximize the value of each athlete’s unique journey.

40SEG stands apart by offering a concierge legal service that not only protects but enhances your off-the-field persona. Whether you're seeking NIL deals, business ventures, or simply preparing for life beyond your playing career, we offer personalized strategies that align with your long-term vision. Our commitment is to ensure that our clients are the smartest athletes in the room—educated, informed, and ready to capitalize on every opportunity.

Why do we do it? At 40SEG, we believe that athletes are more than just players—they are major stakeholders a the multi-billion dollar sports business landscape. For too long only a few have been able to transform their on the field potential into off the field success. We’re passionate about helping athletes turn their personal brands into thriving businesses, ensuring they have the legal backing and strategic guidance to succeed.

Whether you’re an athlete, a parent, or a guardian, 40SEG is here to help you make informed decisions and secure long-term growth in today’s competitive NIL landscape.