At 40 Sports and Entertainment Group (40SEG), we bring together years of legal expertise and business acumen to help athletes unlock their full potential, both on and off the field. Founded by Kristin D. Campbell, Esq., a pioneering NFL-certified contract advisor and accomplished attorney, is also the first female advisor to renegotiate a highest-paid position deal, making 40SEG a leader in athlete representation.
With deep experience in contract negotiation, intellectual property, and brand management, we understand the unique needs of athletes as they build their personal brands and navigate complex Name, Image, and Likeness (NIL) opportunities. Our goal is simple: to empower athletes to leverage their talent and intellectual property for long-term success, while safeguarding their legal and business interests.
